Peet's Major Dickason's Blend Dark Roast Coffee is the roast that put Peet's Coffee on the map. A loyal customer of our original Berkeley store, retired army sergeant Key Dickason, brought the idea for our most beloved blend to Mr. Peet in 1969.
Intrigued, our founder worked with ...Peet's Major Dickason's Blend Dark Roast Coffee is the roast that put Peet's Coffee on the map. A loyal customer of our original Berkeley store, retired army sergeant Key Dickason, brought the idea for our most beloved blend to Mr. Peet in 1969.
Intrigued, our founder worked with the local gourmand and coffee aficionado to refine it. They sampled countless combinations before arriving at what is now our all-time bestseller. The result was so good, Alfred Peet decided naming it after his friend wasn't enough.
Dickason's rich, complex blend also deserved a promotion from sergeant to major.