Experience preference is our true gold standard of beautiful color and shine. Preference's superior fade-defying color and shine system create a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage. Luminous color shines from every strand and defies ...Experience preference is our true gold standard of beautiful color and shine.
Preference's superior fade-defying color and shine system create a rich long-lasting color spectrum with luminosity, shine, and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filter helps keep first-day color vibrancy and provides silky, resilient hair.
From root to tip, color won't fade-out, and turn dull or brassy.