Get up to 5 levels lighter without the side effects of bleaching with Clairol Blonde It Up, our most advanced blonding system. Our patented AminoLift Technology effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hair's natural keratin and ...Get up to 5 levels lighter without the side effects of bleaching with Clairol Blonde It Up, our most advanced blonding system. Our patented AminoLift Technology effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hair's natural keratin and protein, leaving it soft, conditioned, and glossy.
Pair it with Shimmer Lights Conditioner to tone down brassiness and maintain brightness on lightened hair. Read and follow instructions on enclosed leaflet.